We were pleased to host cognitive scientist Carmen Simon in a webinar last week. She discussed how one of the biggest problems with business content is that audiences forget 90% of what you share after 2 days. And the typical goal of creating a message or training program and sharing it with an internal audience is to influence their behavior in some way. But how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember?
In the recording below you’ll discover strategies for transforming yourself and your message into something worth noticing and remembering. To help us understand how people pay attention, remember content, and ultimately act on it, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it—or, more often—forget it. Learn how to convert neuroscience insights into practical guidelines you can use to craft content with lasting impact. This is critical because both your internal and external audiences make decisions in your favor based on what they remember, not on what they forget.
You can email Carmen Simon to receive a visual handout. firstname.lastname@example.org
Get memorable templates and assets for your next project in our Template Library: