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For centuries, educators have put lectures and reading on a pedestal as the most effective forms of learning. To be fair, they play a very important role, but perhaps the degree to which we use them can be overestimated.

The good people over at Docebo recently put out a white paper titled “Beyond the LMS: Modernize Your Corporate Learning Programs with Social and Informal Learning,” exploring the way we think about learning in the modern age. An interesting point made in the paper is the “70:20:10 rule,” denoting the frequency with which our brain absorbs info from certain channels.

The 70:20:10 rule is interesting because it turns the traditional training model on its head. Even though we tend to think of lectures and reading as king, it would appear that they are responsible for a smaller portion of our training than we might have expected.

Simply stated, the 70:20:10 rule tells us that:

  • 70% of our learning comes from application, i.e., using what we’ve learned in “real-life and on-the-job experiences,”
  • 20% comes from the observation of others doing the work, and receiving feedback for our own applications of the info, and
  • Only 10% originates from what we would consider “traditional” methods, such as reading and lectures.

This raises interesting questions in the context of eLearning, perhaps modifying the role it plays in the training process. It suggests that computer-based training ought to be a more interactive experience, which, instead of shoving mountains of information into the learner’s face, requires more participation in safe simulations of what the learner is being trained for.

But don’t take our word for it. To see how this concept affects organizations, employees, SMEs, assessments, and more, just head over to Docebo and you can get a digital copy of your very own!

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