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We are shallow people! Let me explain why I say that….

The other day I was on an airplane and watched the person next to me “read” a magazine. He basically flipped quickly through the pages and stopped occasionally on a pretty picture and usually started flipping again. At one point he stopped and seemed to read a bit.

When we create eLearning we should remember that people don’t read…they scan! We all do it. We quickly scan a page to see if there is any information that interests us. Then if that passes our “interest” test we might actually read a sentence and possibly the entire paragraph. Do we develop our eLearning with this in mind? Do we think that people will read all of our text? (Here’s the secret…they won’t.)

Our training must look good and capture the attention of our “shallow” learners. If we do that they may start to pay attention and read.

Here some things to think about when making your eLearning look good:
1. Color – Choose colors that work together. Your marketing department may have some swatches you can use. Focus on branding.
2. Skin – Make your course skin look fresh and up-to-date.
3. Pictures – Create images that tell a story. They could even replace some of your text. Don’t just use image placeholders.
4. Less text – Users aren’t reading it anyway so thin out the text.
5. Consistency – Make everything look like it belongs together. (Standards)
5. Interactions – Break up your content and make it engaging.
6. Fonts – They can add some style to your course just don’t go crazy.

Additional Resources:
Articulate (Tom) did an article on why looks matter.
e Learning Templates that look great and are branded.
Fresh Articulate Skins.

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