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This Valentine’s Day, when you’re looking for clues about what eLearners need, put the Magic 8 Ball and Ouija board away. Instead, take a look in the candy jar—you might just find some hidden messages in those tasty conversation hearts you find.


When creating eLearning, we must grab learners’ attention. In the digital world, our content is competing with a lot of other distractions. Engaging learners needs to be at the forefront of every design plan. Make sure your content shouts “HEY YOU!” loud enough for learners to hear.


eLearning content needs to reflect the real world – how is the information you’re providing going to help learners solve the issues and problems they encounter at school or at work each day? Keep it real, and your learners will reap the rewards.


While learners want realistic content that helps them learn necessary skills, they’re also impressed when designers use technology in innovative ways. When you create a “cool” course, it’s possible to wow current learners as well as leverage the buzz that a cool course creates to entice new learners to enroll.


Learners want to have fun. Through interactive content, eLearning can deliver fun to the work or school day. Creative activities, simulations, and videos all make it possible for learners to enjoy the learning experience and make it more likely they’ll retain what they’re learning.


I’m not a marriage advisor or matchmaker, but I can say that once you find your eLearning groove and you’re using technology to create engaging, innovative and fun courses, learners will be Crazy4U CRAZY4U! And, they’ll be willing to commit to your courses for the long term.

In all seriousness, I know that creating eLearning takes a lot more than a Magic 8 Ball, Ouija Board, or conversation hearts. I appreciate and admire the time and dedication that it takes to develop the skills required to develop eLearning content.

My point here is that sometimes it’s good to take a step back from the day-to-day grind and look for ideas or inspiration in unusual places. Get out of the box, and get creative…no telling where your creativity might take you.

LizSheffieldBioLiz Sheffield is a freelance writer with a background in training and development. She specializes in writing about everything related to the human side of business. You can contact her via LinkedIn or Twitter.

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