We’ve talked a ton about how awesome DevLearn was this year, but there’s one thing we haven’t gotten a chance to really share. At DemoFest, we were so honored to stand alongside one of our longtime clients as they received the award for Best Sales Solution Non-Vender!
This major auto financing company created a video to be used as part of an employee engagement initiative as well as with recruiting, new hire training, on-going employee development, and employee reference. Our client explained that “We found many new and experienced team members don’t understand the Auto Dealer business, how our products and services support that business, and how their individual contributions are key to success for both us and our customers. There’s also this challenge: There’s nothing inherently interesting about a laundry list of features and programs. So how could we get the message out, while also making it engaging?”
The main video highlights the life of a vehicle and illustrates how the company’s products and services along with their teams support the dealership and customers throughout that life cycle. It follows the story of a snazzy red convertible named “Little Red.”
There are also 23 supplemental mini (1-2 minute) video snippets for various departmental groups and the dealership being designed. The core video can be used at recruiting events, intern welcome meetings, and more. It’s quite a workhorse of a video!
The supplemental videos can be individually distributed through email by executives and the core and supplemental videos will be packaged as an on-demand module with a cool road-map launch page for new hire orientation. All the videos will also be available on the company’s internal website as an on-demand resource.
We’ve worked together with this client on many eLearning and training projects over the years, helping them with content creation from scratch to quality assurance. It was great to support them at DemoFest and to see more of their team when they stopped by our booth on the expo floor.