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Why Aren't We Using Closed Captions In All Our Videos?

In a world of ever-changing social media practices, continual growth in technology applications, and media’s always expanding reach, we’re starting to notice new trends. These trends include Twitter posts that are longer than the typical 140 characters and are often accompanied by an image, gif, or video. We’re also seeing Facebook videos auto-playing on mobile devices, as well as desktop devices. People are using LinkedIn more and more each day, posting videos, images, and things they think potential customers or future employees may find interesting. As always Google Plus is sadly sitting on the bench—that hasn’t changed.

Of all those trends, the one that baffles me the most is Facebook. Here we are at the very tail end of 2017 and we’re still seeing some very old and uncomfortable video practices being implemented on Facebook. The first is the square video. Some may have been impressed by these back in 2015, but it’s now recognized as a quick call to clickbait. The second is the blatant refusal to use closed captions in videos. No matter how many times we beg for closed captions in videos, many people believe that they simply have no time for such things.

 

Let me talk about the benefits of using closed captions in your videos.

 

Benefit #1:
You are expanding your audience. No joke. More people are able to watch your videos if you use closed captions (cc).

Benefit #2:
Not only are the hearing impaired able to appreciate your content even more, but many people find they can concentrate on the subject matter better if there are subtitles turned on.

Benefit #3:
Facebook will autoplay your video with the cc on, so that people who are scrolling their news feeds with the sound off will still be able to be captured by your content thanks to your closed captions.

 

My hope is that by adding closed captions to all our videos we’ll finally see the death of the square video.

 

Not sure how to add closed captions to your Facebook videos?

 

Here’s a step by step of how to get your video captions through Camtasia and into Facebook.

First of all: add captions to your Camtasia video. You can do this by selecting “Captions” in the left ribbon, and then select “new caption”. You can type, or copy and paste your information here. You can get more details on that here.

Second, export your captions to a caption file (.srt works best for Facebook)

Third, upload your finished video to Facebook. Once your video is uploaded to Facebook it is going to need to go through processing. You’ll receive a notification when that processing is done.

Fourth, go to your videos on your page, find your video, and hover over the top right corner until the edit video menu becomes available. You can select “Edit this video” from this drop down menu.

Fifth, select “Choose File” under the Captions section and select the caption file you created in Camtasia.

It’s that easy to get caption files into your videos. And these will autoplay on the timeline for your viewers! The only reason I can think of that we’re not doing this is that we’re lazy.

So don’t be lazy. Be a rockstar—use closed captions in your social media videos.

Want more video tips? Check out all our Camtasia resources.

 

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