Creating eLearning content is tough. It can be a time-consuming and arduous process with no guarantee that it will even resonate with employees, no matter how much effort you put in. Picture this: you’ve crafted a new eLearning course for your employees, spending hours choosing the perfect information and examples, and adding elements such as videos, quizzes, and games. You’ve carried out tons of research, enough to feel like the content will be informative enough without overwhelming.
But your employees either speed through it because they have to complete it, or don’t bother doing it at all, citing too much work and not enough time, or that the dog ate their homework. The content was a massive fail and leaves you scratching your head as to why. After all, we’re not talking outdated, 1980s-style scary training videos, but what you believe to be interesting, relevant content.
Bottom line: as there’s no guarantee any eLearning material you create will be a hit, no matter how great you think it is and how much time you spend on it, it’s worth finding ways to speed up the process while still delivering the same quality. By using algorithms, one of today’s market-leading options of eLearning tools can take the most important information from within course materials to automate your eLearning content creation. This can be hugely beneficial for the way your company delivers training. Here’s why:
- It saves time and resources
Not all elements of eLearning content can (or even should) be automated—especially if the training is around compliance or is state mandated—but there are areas where algorithms within eLearning authoring tools can step in and save you time (and your sanity). This includes scanning course content to create quizzes at the end of a module to test your employees’ understanding or games where employees can compete against each other while also proving that they’ve learned something.
- It’s easier to test course content
If you’ve spent hours designing the nitty gritty details of your course, you’re unlikely to want to change it, even if your employees absolutely hate it. But if you are automating part of its creation and you can roll it out quicker, you can introduce more content types into the mix with minimal effort. This means you can try out games and see if they work; if they don’t, you can easily have a stab with another type of content as you haven’t invested a lot of time and effort into their creation.
- It makes learning more personalized
Automating content creation taps into another big trend in eLearning: personalization. People learn in different ways and benefit from different approaches when taking a course. Because you can create the content more quickly, adapting it to the way your employees want to learn is also easier. This could be around user preferences and the way they like to take courses, or understanding what kind of knowledge level you need to tailor the course to, or adapting content to ensure it is better understood and consumed.
- It improves engagement
A major part of the battle is not just getting people to complete training, but to show some interest in the subject, use what they have learned, and even have some fun along the way. The ability to personalize learning and adjust it according to needs, as well as try more types of content, gives you more flexibility to deliver content that will spark engagement instead of being seen as a chore for your employees.
There is no exact science behind user engagement, but automating content creation will free up time that you can use on improving the rest of the course and providing something that is both useful and enjoyable.
- It lowers training barriers
Lack of time is cited as the biggest barrier that keeps employees from completing training. Automating content creation based on an algorithm allows you to deliver a more exact amount of training based on the learners knowledge level. Instead of having to waste time plowing through a course full of information they already know, they can skip ahead and focus on the areas they don’t already know about. Additionally, when you reduce the time it takes to create this content, you can deliver these more relevant courses to more employees instead of having to pick certain members of staff.
While the use of content automation algorithms is still in its infancy, it’s something that has been predicted to take off in 2016. Companies aren’t just looking to find more innovative ways to deliver training, but also to create the most engaging course content possible that employees will want to engage with.
Have you tried automating your course content creation using software before? If so, what were your experiences? And if not, why not?! Let us know in the comments below…
Karen is a business & technology writer and researcher who has covered everything from mobile app reviews, to writing on B2B topics for the retail and manufacturing industries. She’s an editor at GetApp, a Gartner company.