Imagine, you’ve just finished a huge e-course. It’s made to be flawless: a deep understanding of a subject, cool visuals, plus, you have 100% perfect grammar. Even if you’re absolutely certain there’s no way to make it better, have a look at this recent post in the iSpring blog featuring at least 12 things in LMS reports worth paying attention to. In this article, we’ll cover the reports that will help you to make your content even better.
Here they are.
1. Content Traffic
This report tells you how many unique visitors have viewed a course and how many times the course has been viewed in a selected period of time. It gives you valuable insight into your learners’ minds: What topics are important to them? What courses are the most attractive? What type of content is most in demand?
Monitor the trends, and you’ll be able to offer your learners the most relevant content.
2. Average View Time
This report shows you the average amount of time learners spend on a certain course or a particular slide. It’s a good metric to see if your learners are actually reading the explanations or just clicking through. A low average view time signals a lack of interest in your content.
How low is too low? There’s no single answer—it depends on the course. A course mainly consisting of images will naturally have a lower average view time than a course with plenty of text. Still, it’s a good idea to estimate how long you suppose the learners should spend on each slide of the course. A short average view time for a slide with lots of text and interactions looks suspicious.
Another piece of advice is to find the pages with the longest view time in order to know what’s so special about them and to use these principles for improving other content.
If you’ve tried different strategies, but the average view time for most of your courses is still too low, think about microlearning. Here’s a good article by Shannon Tipton about the cases when microlearning can actually have your back.
3. Attempts & Answer Breakdown
This report gives you insights on the accuracy of assessments, as you’ll see the number of attempts to answer every question on a test and identify all the hardball questions.
Ambiguities and misleading wording in tests can jeopardize the effectiveness of the whole course. So, if you notice any widespread mistakes, the golden rule is to make sure that the test and that particular question were properly written.
This metric can also indicate a problem with the content. For instance, it might appear that the answer to the question actually wasn’t present in the course. This often takes place when the course is updated from time to time. Be careful when changing blocks or replacing pieces of text, and don’t forget to make sure that the test corresponds to the renewed content.
4. User Feedback
Getting user feedback is a good practice that lets you see what is hiding behind the dry figures of statistics. Encourage people to share what they think of the courses, and ask whether the content was relevant and valuable and what can be improved.
There are several ways to collect feedback: live follow-up interviews, quick polls right within your LMS, or even chatbots. But whatever you choose, a good strategy is to do it while the learners’ memory is fresh. We know that small chunks of content are more effective than huge one-piece courses. The same works for getting feedback.
Set up checkpoints after each chapter or after the most important parts of the content within the course instead of a huge survey at the end of the course. This way, if your learners have something to say, they’ll leave their comments right on the spot and won’t forget anything important. Knowing for sure what they liked and what they didn’t will help you evaluate if the course was worth the investment, and create the most useful and targeted content in the future.
To Sum It Up
Creating effective eLearning content requires a combination of great looking design, instructional knowledge, and the ability to interpret data. eLearning professionals who know how to use data can improve the overall learning experience, drive employee efficiency, and impress stakeholders. That’s why we highly encourage you to read the full article about the 12 key metrics of successful corporate eLearning in the iSpring blog. And if you’re still working on making the design of your course look awesome, check out the eLearning Brothers Template Library for tons of templates and graphics to give your course that rockstar look!
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Guest Author: Olga Kokoulina, Editor at iSpring