There are a lot of meetings to have when building a corporate video. Any video that involves more than one person is going to require some sort of meeting of the minds. So what should you be thinking about as you walk into this meeting? That really depends on where you are at in your process, but here is a list of challenges I’ve come to expect from the first pre-production meeting to the last. Also, this list is assuming that you have already finalized your script, and are ready for the visualization portion of your production.
Is the vision of the finished project the same, or at least similar, among the creators?
This is especially important if you are building a project for a company or group that wants to ensure a certain image is presented. You may want to brush up on your descriptive lingo and practice painting a picture with words before this meeting. Much like script writing, getting your fellow production team members to see your vision can be like describing a sunset over the phone.
Get ready to have ideas shot down.
You’ve got to be a little thick-skinned and trust that your comrades will be thick-skinned also. It is much better to have bad ideas killed in a pre-production meeting than to let them go all the way through production and end up on the cutting room floor, or worse, in your video. In some meetings I’ve been in, we have started conversation by reinforcing that ideas being shot down does not translate to negative feelings toward the person who’s idea it was. It can be hard, but it is for the better.
Be prepared to schedule around the most important people.
In the eLearning Brothers video we’re producing, our busiest actor is one of the company founders. He is extremely busy, and we have ensured that his portion in the video is minimal so as to not take up too much of his time. Shooting wise we had to figure out how to shoot his portion in a single shot that will take the least amount of time.
Much like people, props and equipment often require scheduling.
I guess if you’re doing a screencast with your computer and your microphone, you don’t need to schedule those, unless it’s a shared microphone and computer. In our case, we needed to schedule running clothes for our actors.
If you can talk all of these out, then you’re ready to start shooting! Let me know if there are other issues you think are important to bring up when planning a production.
This blog is the fourth in a series documenting the production process in producing a company video for eLearning Brothers. The series will cover several items from pre-production, to production, to post-production. Click here to view the previous blog in the series (Video Preparation).