We live in an increasingly global society. A few short centuries ago, the world was divided into two hemispheres that knew nothing of one another. Dividing even further, most people were isolated to their own particular kingdoms, tribes, and city-states, even if connected by large empires and trade routes.
These days, we’ve experienced a boom in transportation and communications technologies, connected the world more than ever before, simultaneously growing the number of people we have access to and shrinking the apparent size of the world.
eLearning is sometimes thought of as a one-size-fits-all medium: what works in New York City will probably work just as well in London, and therefore we can use the same course in both places without adjustments. However, with such widespread globalization, it’s important to be cognizant of the many peoples and cultures that make up our world. Globalization has homogenized many aspects of the human experience, but not all of them and not completely. To truly engage learners of all nations and cultures, we need to speak their language and bring information to them in a way that makes sense in the context of their unique situation.
That’s where GeoLocation comes in.
Adobe Captivate 9 has the capability of using a learner’s geographic location to tailor certain aspects of the course to them.
Notice that all four of these scenarios have something in common: one person takes notes while interviewing another person in an office building. However, each of these scenarios have different characters and settings, even though the same thing is happening in each one. Each of these came from the same template and they are in fact the same slide. But clever programming allows Captivate to switch up the aesthetics based on the user’s location. This makes it easier for the user to engage by seeing people and and environments they are familiar with.
In addition to switching out characters and backgrounds, you can also use the GeoLocation tool change the color scheme, design, and even language of your eLearning. Different cultures can have different design conventions and even different symbolism. For instance, much of Western culture associates the color black with death. However, in Japan, white is symbolic of death. With this in mind you can use GeoLocation as a means to make sure that your course doesn’t give off the wrong message to a certain demographic.
You can find these and other great templates in our Adobe Captivate template library. Additionally, if you’re already a Captivate 9 user, these templates are included as a part of your purchase. Download today, and bring your eLearning message to the world!