We all know that branding is important. I’ve discussed the importance of branding our online courses before however I didn’t mentioned tying that into the branding/logo of the LMS. A good LMS name/logo can really help learners and the company culture adopt online learning. I’ve seen things from plays on university/college terms to words that describe action/learning/performance. Here is an article that I found interesting:
Design a Successful and Memorable Logo For Your LMS E-Learning Courseware
If you’re preparing e-learning content for a learning management system course or online training program, you’re making many decisions. Besides choices about navigation, format, and the information itself, you’ll be making decisions about aesthetics; the style and design of your e-learning product. You may decide to design a logo for your online course.
Of course, a logo is a bit like a book cover; when all is said and done, it doesn’t mean an awful lot. Your course itself must be robust and effective in order to succeed in a competitive e-learning marketplace. On the other hand, we all know the saying “don’t judge a book by its cover” doesn’t exist for nothing. The reality is, we do make quick, visual judgments constantly, when selecting everything from romantic partners to shampoo to restaurants. And just like a really eye-catching or interesting book cover, a logo piques viewer interest and appeals to some aesthetic sensibility. A logo quickly sets apart your e-learning courseware from the rest. It will also facilitate in viewer recognition as your courseware increases in popularity.
Remember: your logo is a small but potent image embodying your courseware system, representing you and your content.
Logos might be a name (logotype), or simply an image, in the form of an icon, sign, or emblem (ideograms). Most logos are a mix of both. In combinations of both, ideograms are often recognizable even without the logotype, such as the McDonald’s arc, or the Red Cross.
Even though some e-learning content developers and organizations use outside help in designing their logo, such as software or a graphic designer, doing so is not necessary. You’ve already taken the (significant) time necessary to develop and design an entire courseware system. So why not add your last personal touch by designing your own logo?
Branding your courseware system with a logo will give your course its own flare and personality. But how do you go about designing a logo that is as unique as your courseware system?
The first start is to simply start brainstorming. But don’t imagine that the logo will come to you in a vision or a dream. Use your hands, and lots of paper. It’s very important to write and sketch everything out by hand. Large design companies use this method, in which designers sketch pages and pages of ideas before putting anything on the computer. Sketching is the most effective way to create your courseware logo.
Brainstorm with all available resources at hand, using all possible means. Do some Googling of images, jot down keywords and ideas, use mind mapping, and check out competitors’ logos. Don’t rule out any idea before at least the next day, and run your ideas by people whose perspectives you respect.
Now that you have a simple but potent logo design, the key is simply try different things with it. Try different colors and shades and combinations, and add and subtract images. The logo will most likely be surrounded by taglines and/or text. Subject your logo to many different situations, testing taglines and texts to find out where they look best–left, right, center, and so on. Also test different fonts, sizes and combinations.
Keep your courseware system logo simple but visually appealing. You’ll want something that’s bold, describable, memorable and easy on the eye. Also, if scalability is an issue, making a simple logo will also make scaling it up or down easier.
Respect the integrity and uniqueness of your course content, as well as your target audience. It might be educational content for schools or a training course for organizations. Who’s going to be using your courseware? If the answer to this question is kids, you might design your logo in a more colorful and playful way. And if the course is intended for medical students, take that into consideration as well, and design accordingly.
Creating a great courseware logo involves balancing two unlike concepts. The logo should reflect both innovation and tradition, new/exciting and constant. It’s a fine line to walk. But when all is said and done, your logo should represent a courseware system in which potential learning management system users can place their trust and confidence.
Create e-learning courses, online lessons or training modules easily on Coggno’s LMS.
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