Instructional Design for Videos

A lot of training is using video and it’s becoming very easy to create and distribute. As things become easier and cheaper we often see the quality decrease. For example, if you had to spend $10,000 to hire a camera crew to come out and do a video shoot then you’d probably have all of the scripts and talent well prepared. However, if you can quickly create a video on your handheld camera and upload it to YouTube then you might be tempted to just “wing-it”.

Here is a great article by Jeremy Vest on things to keep in mind when doing instructional design for video.

7 Sins of Online Video Instructional Design
April 30, 2009
By Jeremy Vest (Chief learning officer of Splash Media and author of “Exploring Web Design.” )

(Post from SalesMarketing.com)

With the popularity of video sites such as YouTube, which now accounts for 25 percent of all searches on the Web, the consumption of video training is now a reality in most organizations and colleges.  This accessible forum has made it easier for organizations to produce and provide online training videos.  While this technology is available to anyone, companies do need to take time to consider the quality of the online training videos they are producing and providing.  The following will give you a perspective of common, yet avoidable, mistakes most companies make when creating online training videos:

1. Not connected to learners
Have the subject matter expert (SME) address the camera, and do not just show screen shots. Change up shots; do not keep static too long. The more impersonal you make your training videos, the less likely your learners will feel a connection to the SME.  This will cause a less engaged overall learning experience. Click here for an example of a connected online video.

2. Poor planning before the shoot
More…

---

Fun Learning Games.