One of the greatest blessings of the modern world is the Internet. It really is a game changer that we are able to communicate with so many people with such ease. One thing that comes with that immediacy and sheer volume that the web brings is a sense of choice overload. One obvious example of this comes when movie night rolls around. You sit down to pick a movie to stream, and suddenly you’re given thousands of potential options. You’re suddenly unable to choose, not because of limited choices, but because there are too many things to pick from.

As eLearning experts, we owe it to ourselves to understand that learners have an extremely long list of things to occupy their time and mental efforts. In execution, that means we need to make our content as user-friendly as possible, and rewarding to take part in.

One simple way to create good content that engages the learner is through the use of eLearning infographics. Infographics allow us to display information and data in an eye-catching way that is bound to stick in the learner’s brain. Here’s just a few of the benefits.

Authenticity

Putting the effort into a functional and aesthetically pleasing infographic shows that you, as a designer, actually took pride in the course and wanted to engage the audience. Learners feel less like you’re just making the course because you have to, and more like you’re interested in the information contained therein and you’re excited to share it in the coolest way possible.

Shareable

For particularly useful infographics, think about adding share function. Allow your learners to share the graphic via social media or even download it as a JPG or PDF for their own reference. This not only gets the message out, but builds brand awareness as well.

More permanence

If you enjoy the experience of learning and incorporate more parts of your brain to do so, you’re more likely to remember the material. This is true of infographics because they occupy your verbal/linguistic brain and your visual brain at the same time. The lessons learned can also be more permanent in the sense that you can print them out and save them for later.

What benefits do you see in eLearning infographics? How would you best take advantage of the medium? Let us know in the comments!

To learn how to make you’re own infographics: check out our tutorial. Also, don’t forget to download our Periodic Table of Instructional Design infographic!

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