In eLearning, it is said that you have 8 seconds to engage your learners before they move away from your content. Luckily, this is more than the 2 seconds we supposedly have with general web content. Still, you need to keep in mind that those first few moments are the most crucial. You want your eLearners to stay with you much more than 8 seconds and be engaged by your social media marketing (SMM) content. You will want to use an advanced strategy in your SMM based on real world facts.
From a content marketing professional’s perspective, every eLearning platform should populate more than one if not all major social media platforms. The trick is going to be knowing what to deliver where and why. Keep in mind, as with all business strategies, you need to create a plan, but your plan needs to be open to improvements based on what’s working for you and what’s not. As you jump hurdles and overcome issues in your social media deliveries, update your plan. Here is some information broken down by social media platform, to help you from the very beginning.
How Can You Use Twitter for eLearning?
Tweets have a 140-character limit, making Twitter a convenient platform for micro-learning. Keep in mind that this platform has an abundance of mobile clients. Because of this it can be a great way to broadcast small bits of eLearning content. Flash cards, “word of the day,” and other similar promotions are the best kind to use on Twitter. Compared to other social media platform, Twitter is awesome for real-time feedback and discussion. It can also be used as a tool for marketing eLearning offerings and advertising new courses and content.
Some 12,000 eLearning articles/ year are shared on Twitter by people you may want to connect with. Unfortunately only 37% of these articles are retweeted, so make sure what you share is above average.
How do you decide who to follow? Remember, there are no rules as to who you follow on Twitter, since nobody really knows each other on that platform. Follow people who are sharing information that interests you. Follow people you can learn from. Some strategies involve following people who follow you. This way, at least you can see what your audience shares. But, after you’ve built a presence on the platform, you shouldn’t be following more people than are following you. It is said to look unprofessional.
You Know You Can Share Instructional Videos on YouTube. How Else Can You Use This Video Platform?
Utilizing YouTube for eLearning is more straightforward than Twitter. There are tons of YouTube channels providing instructional videos on topics from makeup application to foreign language and even calculus. If you’re already teaching, these types of shares are a no-brainer. Unfortunately, you can’t share content such as complimentary slide shows and quizzes on the same page with your videos. You can embed your instructional videos onto your website and compliment them with any type of textual content you like, but what about the video traffic that’s coming directly from within YouTube? Use an actual LMS platform to host your other content, and link directly to it from your video’s description. Your YouTube audience will be able to access it if they are engaged by your video enough to read more about your instructions.
Even if you don’t plan on creating your own videos, you can still use YouTube in eLearning. Take advantage of the “videopedia” of ready-made content. Share valuable, existing videos with your learners. Keep in mind that YouTube is especially popular with younger demographics and can easily be incorporated into your lessons as a research tool for your students.
Can Facebook Be Effectively Utilized for eLearning?
Facebook is the most complex social media network as far as the tools it provides; it has text, images, videos, scoring, comments, pages, sharing, likes, and a full web-based embedded app platform. It also has over a billion active members with accessible demographic statistics. All of these properties are invaluable in every market, if you know how to leverage them for your niche. There are social marketing courses that delve deeply into these features. Here, you should be able to get an idea what direction to take your Facebook presence.
Take advantage of Facebook pages for free and integrate their application platform into your eLearning strategy. Embed lessons using the app platform and monetize them if you like. It’s something that has been tried and works. The features offered with Facebook pages gives you access to detailed post specifics so that you’re able to see what’s working and what’s not with the possibility of being able to figure out why.
What Can I Share About eLearning in Google+?
In all honesty Google+ is not fit to to attract eLearning customers. But, you should create a profile, and you can use it in different ways. Add existing students to a Google+ group. Try out Google+ Hangouts for conferencing if you don’t already have a conferencing program with your LMS. Hangouts is becoming increasingly popular, and many of your students may already be familiar with it. This gives it some major appeal.
I’ve Heard LinkedIn Could Be My Best Choice, But I Don’t Understand How to Communicate With My Audience
LinkedIn is more business oriented than the other platforms mentioned here. Innovative practices in eLearning are being shared here everyday by industry thought leaders. If you’re not professionally connected with them, you can start accessing new information and sharing your own promotions in groups. Join a few active groups on LinkedIn that are discussing your niche and join in the conversation. Share new articles and courses on your LinkedIn profile as well as in the groups. The more active you are in the conversations, the more valuable your voice will become.
What Exactly Should I Share on These Social Media Platforms?
As you learn new things, share with your audience. Keep in mind that infographics are the most shared content form, by a long shot. Create new graphics to illustrate your knowledge, or share those that already exist. Image posts can double your share levels, so if you’re sharing a status update, include a picture to help you tell your story.
Although many eLearning organizations don’t seem to be interested in encouraging the use of social media, according to surveys, you should be taking it upon yourself to do so. Be wise about it and leverage the opportunities to attract new students and build your professional presence online.
Florence Mendoza is a content marketer at http://www.buyanessay.com/ writing service. She provides online marketing advice to beginner bloggers.