When I was in high school, I had the opportunity to watch a fireworks display in Sapporo, Japan. More than 20 years later that summer evening fireworks display remains a vivid memory. Unlike pyrotechnic designers, as creators of eLearning content, we don’t want our courses to explode— but we do want them to stick with learners in the same way.

What made that fireworks display so remarkable that I remember it decades later and how can your eLearning do the same?

  1. It was an event.

The fireworks I saw in Japan were a community event. Thousands of people took every form of transportation (trains, subways, buses and bicycles) to get to the riverbed from where we watched the display. Families, couples, and individuals set out blankets and then began unpacking their bags full of snacks and beverages. Some people wore traditional yukata in celebration of the summer event. From the moment we arrived at the riverbed, I knew I was going to witness something special.

How are you setting up your eLearning to make sure you’re hitting the mark and distinguishing it as an exceptional event? 

  1. It had a good reputation.

Based on my host family’s years’ of experience watching these fireworks, they assured me it was going to be amazing. They’d been attending the same fireworks show for at least 15 years. They said it would be worth the crowds, the long lines, and the travel time. Based on their previous positive experiences, they were so invested in seeing the show that we (and many others) arrived at the riverbed a few hours before the fireworks began.

How are you creating courses that deliver such a great experience that learners are fully invested in, and actively advocating for, the courses you publish?

  1. It included fantastic design.

Twenty years later, I can still see the image of Mt. Fuji, displayed in fireworks above the river. It was a fireworks design like I’d never seen before. I don’t know how many shells were used, or how long the fireworks lasted, but the time and care that the designers took to create an amazing display wasn’t wasted. The impact of the design is still with me today.

How are you using eLearning technology to create content that not only serves to educate and inform your audience, but also engages them with interactive, impressive design?

No, you don’t need to include all kinds of pyrotechnics in your eLearning content.  The lesson here is in the power that your design holds. When crafting modules and courses, look for ways to make it a learning event that, through skillful use of design and technology, will enhance your reputation and make learners want to take your courses for years to come.

And, if you do happen to need content related to fireworks…of course your friends at eLearning Brothers have resources for you!

LizSheffieldBioLiz Sheffield is a freelance writer with a background in training and development. She specializes in writing about everything related to the human side of business. You can contact her via LinkedIn or Twitter.

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