801.796.BROS (2767)

BUILD YOUR SALES BENEFIT PLAY

Buyers buy benefits. What are yours?

Customizable Classroom and eLearning Source Files Included!

Following this course, participants will be able to:

  • Differentiate between features, advantages, and benefits
  • Explain the importance of focusing on benefits
  • Avoid the biggest mistake salespeople make when pitching their product
  • Craft a personalized benefits play to intensify prospect interest

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