The look and feel (branding) of your online training is VERY important.

Benefits of a good course brand

  • Makes an impact – Learners want courses that look good. It gives an impression of professionalism and expertise.
  • Attracts attention – We look at things that attract our attention. Once we attract attention a learner may actually start to read our content.
  • Minimizes distractions – A good design adds to the course content and doesn’t “get in the way”. It shouldn’t distract from the learning.
  • Ties the company together – If the course “looks” like the company it gives a sense of belonging.

How do you start creating a look and a feel? Here are some posts:

Want to create some branded templates? Why are they valuable?


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