Create a Look and Feel for eLearning Courses

The look and feel (branding) of your online training is VERY important.

Benefits of a good course brand

• Makes an impact – Learners want courses that look good. It gives an impression of professionalism and expertise.
• Attracts attention – We look at things that attract our attention. Once we attract attention a learner may actually start to read our content.
• Minimizes distractions – A good design adds to the course content and doesn’t “get in the way”. It shouldn’t distract from the learning.
• Ties the company together – If the course “looks” like the company it gives a sense of belonging.

How do you start creating a look and a feel? Here are some posts:

• The Spicy Learning Blog – Top five tips for creating a look and feel for a new client
• eLearning Brothers – Brand your online training

Want to create some branded templates? Why are they valuable?

• Why use eLearing templates in your course?
• Creating Flash Templates for eLearning

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Need some Flash Interactions for your course?