Corporate eLearning

Guest post by Marie S. Lewandowski. Marie is a Sr. Instructional Designer, eLearning Consultant, Feature & Technical Writer.

Corporate eLearning and Academic eLearning have many overlaps and similarities. Corporate eLearning is commonly conducted by the human resources department or a training department, to train the workers to do specific tasks in accordance to corporate policies and safety standards. The corporate course may be a single course or part of a series of courses for a job task or to improve the workers knowledge and increase productivity.

In contrast, academic eLearning is taught by a Faculty member to teach students a course topic within an academic program. The individual course is part of a larger degree program. Community colleges and medical eLearning are closely convergence of learning integrated into workforce training. The corporate trainer and the faculty member both have to be trained on how to teach in the learning management system and how to manage the administration of enrollment, learner feedback and revisions. However, once this is accomplished eLearning can be self-paced and driven by the learner.

Instructional Design for Corporate and Academic Online Training

The universal role of instructional design, is to determine the overarching learning outcomes of the online course and to align each of the module objectives to that end goal, this is where eLearning is the same for all training initiatives, corporate or academic training.

Here is a consistent theme of requirements for a corporate instructional design job posting:

Experience with full cycle ADDIE or other ID models and able to design and develop content according to established Instructional design theory/methodology and the four levels of evaluation.”

The main issue in higher education eLearning training is to provide the faculty member with training in how to use the tools in the learning management system, discussions, assignments, grade book management and providing enough time to teach and facilitate the online course. The course has to meet standards of quality due to the high cost of the course to the student.

In corporate eLearning, time is an important factor to the bottom line. Producing eLearning courses quickly, efficiently and meeting corporate standards and policies. Corporate eLearning will also seek to review and revise courses due to changes in safety standards, for example, medical or airline employee training.

Comparing Corporate eLearning and Higher Ed. eLearning

1. Academic eLearning

2. Corporate eLearning 

Goals and Objectives Project-based, team-based, research-based, retention of knowledge Rigorous corporate tracking requirements, self-paced, performance-based
Instructional Goals Online courses save the college money and provide wider access to students at a lower cost. Saves the student time and money Train employee to do specific tasks or a wide range of tasks. Employee has flexible access to training deliverable. Saves the manager and company time and money

In Conclusion

The instructional design process is the same across all eLearning deliverables whether corporate or higher education. Both can truly benefit from collaboration of “best practices” to improve online course deliverables. A model for instructional design that both corporate and Higher Ed. can agree is the constructivist model, which is based on the idea that learning is derived from the student’s experiences, and that the instructor facilitates learning. This places the responsibility of learning in individual student driven outcomes. However, an eLearning process has to be followed and is the core foundation of successful Higher Ed. or Corporate eLearning.











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